Free resources
Useful whether or not you ever buy a challenge.
Short, opinionated guides pulled from the same thinking that shapes the challenges.
- Website design
How to plan a website before you design anything
A practical planning sequence — audience, promise, site map, page plan — that stops the endless homepage redesign loop.
6 min read - E-commerce
The product page elements that actually make people buy
What belongs on an e-commerce product page, in what order, and which objections each element is there to answer.
7 min read - Digital products
How to scope a digital product you will actually finish
The scoping method that turns an eight-month unfinished idea into something you can ship inside a month.
5 min read - Blogging
Blog typography people can actually read
Line length, type scale, contrast and spacing rules that make long-form content comfortable.
5 min read - Content creation
A content system that survives a busy week
Separate capture, drafting and publishing so your output does not collapse when work gets busy.
6 min read - Graphic design
Brand colour palettes that pass accessibility
How to build a vibrant brand palette that still meets WCAG contrast requirements in real use.
6 min read