E-commerce Store presale — $299 now. All prices WILL increase after the presale period has ended.
Build a store that is actually ready to take money.
Product pages, pricing, shipping, checkout and launch plan — built step by step until your store is open for business.
- Level
- Beginner to intermediate — suits new and existing sellers
- Time
- Roughly 60–90 minutes per task day
- Start
- New cohort begins at least 30 days from now — exact date to be announced
All prices will increase after the presale period has ended — buy now to lock in today's price.
You finish with a working store: real products listed, checkout tested end to end, and a launch plan for your first orders.
This is for you if…
- You sell (or want to sell) physical or digital products
- Your store is half-built and stuck in draft
- You want honest feedback on product pages before you spend on ads
This is not for you if…
- You want a done-for-you store build
- You have no product idea at all and no interest in choosing one
- You are looking for advanced marketplace or ERP integrations
The transformation
Before
A product you believe in and a store setup screen you keep closing.
During
Daily build tasks with the fiddly settings demystified and decisions made quickly.
After
A store open for business with pages that answer buyer objections before they are asked.
Inside a task day
About an hour a day, and it always ends in something real
Nothing here is passive. Each task day follows the same shape, so you always know what is being asked of you before you sit down.
- 10 minutesRead the task — one part of the store, explained plainly.
- 45 minutesBuild it: the product page, the photography, the shipping rules, the checkout.
- 5 minutesSubmit the link or screen and tick the requirement.
- 10 minutesTest a peer's store as a shopper and tell them exactly where you got stuck.
What you will actually have when you finish
- A chosen platform and configured storefront
- At least three complete product listings with photography and copy
- Pricing, shipping and returns settings you can defend
- A tested checkout, including a test order
- Trust pages: shipping, returns, contact, policies
- A first-orders launch plan
Everything included
What the presale price actually buys you
One price, one payment, no upsells inside the challenge. Here is the whole of it.
Structured daily tasks
Short, specific instructions that end in an action — not a playlist you promise yourself you'll finish.
Submissions and checkpoints
You submit your store pages at each checkpoint, so progress is measured by work done, not videos played.
Peer feedback rounds
Structured review where you give and receive specific, useful notes from people working the same week.
Reviewer notes on your work
Direct notes on the store pages you build, focused on what to change next rather than vague praise.
Cohort community space
Progress threads, questions, wins and a group that notices when you go quiet.
Templates and working files
The planning sheets, checklists and starter files used in the challenge, yours to keep.
Lifetime access to your work
Your submissions, feedback and finished project stay in your account after the cohort ends.
Preparation materials today
Your account, onboarding questionnaire and prep work unlock immediately at the presale price.
$299
Price increases when this challenge goes live.
All prices will increase after the presale period has ended — buy now to lock in today's price.
Why this works
Why this finishes when courses don't
Progress is earned, not played
Your progress bar only moves when a requirement is completed — a plan filed, a product page submitted, a checkpoint passed.
You work with a cohort, not alone
Everyone hits the same milestones in the same week, so the pace is set by the group rather than your motivation on a bad day.
Feedback before it's too late
Review points sit early enough to change direction, not at the end when the work is already finished.
One outcome, finished
The challenge is deliberately narrow. You are not learning everything — you are finishing one thing properly.
How this challenge runs
Interactive mechanics, not a playlist.
- Product page teardown clinics with the group
- Checkout test as a graded milestone — screenshots submitted
- Pricing worksheet with margin checks
- Launch week accountability thread
Progress is calculated from completed requirements — tasks ticked, work submitted, checkpoints passed — never from videos played.
Milestones and completion
- 1. Onboarding questionnaire and goal set
- 2. Planning checkpoint approved
- 3. Mid-challenge build review
- 4. Peer feedback round completed
- 5. Final project submitted against the completion criteria
Draft challenge outline
Placeholder — editable before launchThese module titles are a working draft, not a finished curriculum. The confirmed outline and day-by-day schedule are published with your cohort's start date.
- 01
Offer, margins and pricing
Make the numbers work before you build.
- 02
Platform setup
Get the storefront skeleton in place.
- 03
Product photography that sells
Shoot and edit with what you have.
- 04
Writing the product page
Benefits, objections, specifics, proof.
- 05
Shipping, tax and returns settings
Configure with confidence.
- 06
Checkout and payment testing
Test the whole path like a customer.
- 07
Trust, policies and support
The pages buyers check before paying.
- 08
Launch and first orders
Your plan for the first ten sales.
Tools and prerequisites
- An e-commerce platform of your choice
- A phone or camera for product shots
- A payment account
You do this with other people
Store clinics, a product-page feedback queue and a first-sale celebration thread the whole cohort watches.
Sharing is always your choice. You can keep submissions private to reviewers if you prefer.
How the community worksCohort space — daily progress
Interface previewDay 3 check-in thread
Post your site map, say where you are stuck, and reply to two other people.
Feedback requested
Submissions waiting for peer review appear here with a review rubric attached.
Launch wall
Finished work gets posted, celebrated and — where you allow it — critiqued.
Add a second challenge and save
People taking E-commerce Store most often pair it with Digital Product Creation Challenge. Together they are $535 instead of $594 — a saving of $59.
The reasons people hesitate — answered straight
I don't have my products finalised yet.
You can start with one product. The challenge is about building the machine around it — the page, the pricing, the trust signals and the checkout.
Which platform do I need?
You choose. The tasks are platform-agnostic and cover the decisions that matter on any store builder.
Isn't it cheaper to just watch free tutorials?
Free tutorials are plentiful and unfinished stores are more plentiful still. What you're buying here is structure, deadlines and someone reviewing your work.
What happens after the challenge?
You keep the store, the working files, the feedback and lifetime access to everything you submitted.
The cost of another quarter
What waiting actually costs
- Products sitting in a spare room are not a business until there is a checkout.
- Each month without a store is a month of selling one-to-one in messages.
- The presale price rises when the challenge goes live.
A store isn't a big-bang project. It's a sequence of small decisions made in the right order — which is exactly what this challenge is.
$299
Presale price, before this challenge goes live.
All prices will increase after the presale period has ended — buy now to lock in today's price.
E-commerce Store questions, answered
The things people ask before they join the E-commerce Store Challenge — about the work, the price and the presale.
About the challenge itself
Before you buy
Stack it and the price per challenge drops
Two challenges take 10% off the whole order, three take 15%, and all eight take 40%. Add a second now and the saving applies to this one as well — each cohort still starts on its own date, so nothing overlaps.
- Website Design Challenge
Plan, design and launch a professional website
$197
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- E-commerce Store Building Challenge
Build a sales-ready online store
$299
Presale price
- Digital Product Creation Challenge
Create, package and prepare a digital product for sale
$295
Presale price
- 2 challenges — 10% off
- 3 challenges — 15% off
- 4 challenges — 20% off
- 5 challenges — 25% off
- 6 challenges — 30% off
- 7 challenges — 35% off
- All eight — 40% off
Challenges that fit well with this one
Presale
$299
Other challenges: Website Design Challenge, E-commerce Store Building Challenge, Digital Product Creation Challenge, Blog Web Design Challenge, Writing & Content Creation Challenge, Graphic Design, Logos & Images Challenge, YouTube Channel Profits Challenge, AI Excellence Challenge.