Digital Product presale — $295 now. All prices WILL increase after the presale period has ended.
Turn what you already know into a product people can buy.
Choose it, make it, package it and get it ready to sell — inside one focused challenge with feedback at every checkpoint.
- Level
- Beginner to intermediate
- Time
- Roughly 60 minutes per task day
- Start
- New cohort begins at least 30 days from now — exact date to be announced
All prices will increase after the presale period has ended — buy now to lock in today's price.
You finish with a finished digital product, a sales page draft and a delivery method that works — not a folder of unfinished ideas.
This is for you if…
- You have knowledge, templates or assets people keep asking you for
- You want income that is not hourly
- You need deadlines to actually finish something
This is not for you if…
- You want a passive-income shortcut with no work
- You are unwilling to show a rough version to anyone
- You need advanced software engineering for your product
The transformation
Before
A great idea that has been 30% built for eight months.
During
Ruthless scoping, daily production tasks and a peer tester waiting on you.
After
A real product, packaged and ready to sell, plus a repeatable process for the next one.
Inside a task day
About an hour a day, and it always ends in something real
Nothing here is passive. Each task day follows the same shape, so you always know what is being asked of you before you sit down.
- 10 minutesRead the task and make one decision about your product.
- 45 minutesCreate the section, the asset or the sales page block for that day.
- 5 minutesSubmit it against the requirement.
- 10 minutesRead two peers' drafts and answer one question each: would you buy it, and why not?
What you will actually have when you finish
- A validated product idea with a named buyer
- A scoped outline you can finish in the challenge window
- The finished product file, pack or mini-course
- Packaging: cover, naming, versioning and licence terms
- A sales page draft
- A tested delivery and download flow
Everything included
What the presale price actually buys you
One price, one payment, no upsells inside the challenge. Here is the whole of it.
Structured daily tasks
Short, specific instructions that end in an action — not a playlist you promise yourself you'll finish.
Submissions and checkpoints
You submit your product drafts at each checkpoint, so progress is measured by work done, not videos played.
Peer feedback rounds
Structured review where you give and receive specific, useful notes from people working the same week.
Reviewer notes on your work
Direct notes on the product drafts you create, focused on what to change next rather than vague praise.
Cohort community space
Progress threads, questions, wins and a group that notices when you go quiet.
Templates and working files
The planning sheets, checklists and starter files used in the challenge, yours to keep.
Lifetime access to your work
Your submissions, feedback and finished project stay in your account after the cohort ends.
Preparation materials today
Your account, onboarding questionnaire and prep work unlock immediately at the presale price.
$295
Price increases when this challenge goes live.
All prices will increase after the presale period has ended — buy now to lock in today's price.
Why this works
Why this finishes when courses don't
Progress is earned, not played
Your progress bar only moves when a requirement is completed — a plan filed, a draft submitted, a checkpoint passed.
You work with a cohort, not alone
Everyone hits the same milestones in the same week, so the pace is set by the group rather than your motivation on a bad day.
Feedback before it's too late
Review points sit early enough to change direction, not at the end when the work is already finished.
One outcome, finished
The challenge is deliberately narrow. You are not learning everything — you are finishing one thing properly.
How this challenge runs
Interactive mechanics, not a playlist.
- Idea validation task with real conversations required
- Scope-cut checkpoint so you finish on time
- Peer testing round — someone else uses your product
- Delivery test before the finish line
Progress is calculated from completed requirements — tasks ticked, work submitted, checkpoints passed — never from videos played.
Milestones and completion
- 1. Onboarding questionnaire and goal set
- 2. Planning checkpoint approved
- 3. Mid-challenge build review
- 4. Peer feedback round completed
- 5. Final project submitted against the completion criteria
Draft challenge outline
Placeholder — editable before launchThese module titles are a working draft, not a finished curriculum. The confirmed outline and day-by-day schedule are published with your cohort's start date.
- 01
Choosing a product people want
Demand signals over guesswork.
- 02
Scoping something you can finish
Cut it down until it ships.
- 03
Production sprint one
Build the core of the product.
- 04
Production sprint two
Finish and tidy the deliverable.
- 05
Packaging and presentation
Naming, covers, structure, licence.
- 06
Pricing and offer framing
What it is worth and why.
- 07
Sales page draft
Write the page that sells it.
- 08
Delivery, testing and launch prep
Make buying and receiving painless.
Tools and prerequisites
- Your everyday creation tools
- A file host or product platform
- A payment account for launch
You do this with other people
Peer testing pairs, a scope-check thread and a 'shipped it' wall where finished products are shown off.
Sharing is always your choice. You can keep submissions private to reviewers if you prefer.
How the community worksCohort space — daily progress
Interface previewDay 3 check-in thread
Post your site map, say where you are stuck, and reply to two other people.
Feedback requested
Submissions waiting for peer review appear here with a review rubric attached.
Launch wall
Finished work gets posted, celebrated and — where you allow it — critiqued.
Add a second challenge and save
People taking Digital Product most often pair it with E-commerce Store Building Challenge. Together they are $535 instead of $594 — a saving of $59.
The reasons people hesitate — answered straight
I don't know what to sell.
The first tasks exist for exactly this: turning what you already know into a format that is small enough to finish and useful enough to buy.
Isn't the market saturated?
Generic products are saturated. Specific ones, made for a defined person, are not — and the positioning tasks are built around that.
What if nobody buys it?
You validate the idea with real people before you build the bulk of it, so you find out early rather than after weeks of work.
How much time do I need?
Around 45–75 minutes per task day. The design assumption is that you have a business to run alongside this.
The cost of another quarter
What waiting actually costs
- Knowledge you never package is knowledge you keep re-explaining for free.
- Every month without a product is a month with only your hours to sell.
- The presale price increases at launch.
The gap between people selling digital products and people talking about it is almost never talent. It's a deadline and a structure.
$295
Presale price, before this challenge goes live.
All prices will increase after the presale period has ended — buy now to lock in today's price.
Digital Product questions, answered
The things people ask before they join the Digital Product Challenge — about the work, the price and the presale.
About the challenge itself
Before you buy
Stack it and the price per challenge drops
Two challenges take 10% off the whole order, three take 15%, and all eight take 40%. Add a second now and the saving applies to this one as well — each cohort still starts on its own date, so nothing overlaps.
- Website Design Challenge
Plan, design and launch a professional website
$197
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- E-commerce Store Building Challenge
Build a sales-ready online store
$299
Presale price
- Digital Product Creation Challenge
Create, package and prepare a digital product for sale
$295
Presale price
- 2 challenges — 10% off
- 3 challenges — 15% off
- 4 challenges — 20% off
- 5 challenges — 25% off
- 6 challenges — 30% off
- 7 challenges — 35% off
- All eight — 40% off
Challenges that fit well with this one
Presale
$295
Other challenges: Website Design Challenge, E-commerce Store Building Challenge, Digital Product Creation Challenge, Blog Web Design Challenge, Writing & Content Creation Challenge, Graphic Design, Logos & Images Challenge, YouTube Channel Profits Challenge, AI Excellence Challenge.